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WebMD, a medical-information site that is transforming itself into a platform for reducing the cost of administering medicine, has approached ad agencies about taking on creative duties on its estimated $40-60 million account, sources said. Media duties, which are handled in-house, do not appear to be in play.
Hinchman Media Consultancy in New York, on behalf of the client—which is shifting its headquarters from Atlanta to New York—seeks to arrange agency visits within the next two weeks, said sources.
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