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More evidence that online video is cannibalizing television consumption is due Monday, courtesy of an IBM study. Plus, online viewers don’t mind the commercials too much.
After polling 2,800 people in six countries, IBM says 76 percent have viewed video online and 45 percent do so regularly. Of those who have watched online video, 15 percent say that as a result they watch “slightly less” TV, while 36 percent said they watch “significantly less” TV.
“Place-shifting alternatives may be changing consumer couch-potato behavior,” according to the study.
Of those who watch online video, 70 percent prefer the ad-supported model over consumer-paid models.
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