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Interactive shop Murder, Inc. opens for business this week on the same San Francisco street as its founders at Odiorne Wilde Narraway & Partners, who have a majority stake in the venture.
OWN&P partners Wayne Buder and Jeff Odiorne will act as consulting partners for the company. Account planning director Keith McVaney is also a consultant.
Mafia-themed Murder, Inc. will be led by general manager Eli Friedman from OWN&P and interactive media director Katie Cushmore, formerly of Left Field Advertising, San Francisco.
A total of six staffers will open the office; they have already landed assignments from OWN&P clients EA Sports, Salon Magazine and Fogdog Sports.
Although OWN&P plans on tapping Murder, Inc.,
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