Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
As throngs of spectators gathered at the 18th hole of the Ritz-Carlton Golf Club in Orlando, Fla., Buick spokesman Tiger Woods offered Bill Stapleton some advice. “Breathe,” a grinning Woods instructed the amateur golfer, one of four vying for a 2004 Buick Rainier in a closest-to-the-pin contest.
Stapleton maintained his cool despite the 90-plus-degree Columbus Day temperatures. “Once they drew my name and it was my turn to take the shot,” he recalls, “I don’t remember being nervous at all.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in