Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Ad spending in the second half of the year will pick up, supported by a stronger economy. But that will not be enough to offset the first-half sluggishness caused by the Iraqi war and weak economic expansion, according to Bob Coen, svp, director of forecasting for Universal McCann, who last week revised downward his earlier forecast of total 2003 U.S. ad expenditures.
In December, Coen predicted spending would rise 5 percent in 2003 to $250 billion.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in