We reviewed more than 100 commercials that began

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We reviewed more than 100 commercials that began airing in June. Like most months, it’s not all that much fun watching back-to-back spots for more than an hour. Concepts are often too thin to support even thinner strategies, and executions fall flat, despite the talent involved. It’s advertising. And while June saw excitement surrounding the World Cup and the onset of the summer season, only a few spots impressed, and only a few others were fresh and entertaining enough to make the cut.

The best spot from last month did however tap into the soccer fever that swept the globe,...

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