Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Wave Energy Drink has chosen BooneOakley as its first ad agency following a review. The shop is now tasked with helping the startup break into a crowded market.
BooneOakley, which, like the client, is based in North Carolina, will create a spring campaign featuring TV, print, online, outdoor, point-of-purchase and special events.
The overall full-year marketing and distribution network budget is $40 million, the agency said, though it did not break out projected paid-media spending.
“[BooneOakley has] a demonstrated ability to create buzz, in ways that do not feel like traditional advertising,” said Jason Wolter, vp, marketing at Wave Energy.
One
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in