Waterman Leads Search at MRM N.Y.

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NEW YORK MRM Worldwide has hired Jorie Waterman as svp, director of search at its headquarters office here, where she will lead programs for ExxonMobil, Intel, Lunesta and the U.S. Army.

The position is new at MRM, and Waterman (shown at right) reports to Aimee Reker, svp, global director of search for MRM’s 62 offices worldwide.

Waterman, 35, joins from agency client Microsoft, where she was lead product planner for targeting, a job that included planning cycles for behavioral targeting, profile targeting and re-messaging.

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