Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
Challenger brands are disruptive, innovative and agile. With the right product or service—and with the right marketing behind it—a challenger brand can upend business as usual. In early March, Adweek convened some of the world’s most dynamic brand leaders for two days of thought-provoking discussions and real world solutions to disrupting entire industries.