Walmart Consolidates Its U.S. Advertising Business With Publicis Groupe

Leaves The Martin Agency after nearly 10 years

Walmart, one of America's largest advertisers, decided this month to consolidate its U.S. advertising and in-store creative work with a newly launched unit of Publicis Groupe in a move that the latter describes as "a new strategic relationship that will give Walmart unfettered access to all of Publicis Groupe's agencies and resources."

@PatrickCoffee Patrick Coffee is a senior editor for Adweek.