Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Wal-Mart made good on its intentions to develop a worldwide sustainable product index, as revealed during a meeting with 1,500 of its suppliers, associates and sustainability leaders this week at its home office. The index will establish a single source of data for evaluating the sustainability of products.
“Customers want products that are more efficient, that last longer and perform better,” said Mike Duke, Wal-Mart’s president and CEO. “And increasingly, they want information about the entire lifecycle of a product so they can feel good about buying it.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in