Wal-Mart Trims Pitch List

NEW YORK Ten shops have advanced to the visitation round of Wal-Mart’s review of creative, interactive and media duties on its advertising account, sources said. Wal-Mart spends about $570 million annually in major measured media.

The list includes the two creative incumbents: Omnicom Group’s GSD&M in Austin, Texas, and Kansas City, Mo.-based independent Bernstein-Rein. Sources identified eight others as WPP Group’s Ogilvy & Mather and JWT, both in New York; Publicis Groupe’s Publicis and Saatchi & Saatchi, both in New York, and Leo Burnett in Chicago; Interpublic Group’s Draft FCB Group in Chicago and The Martin Agency in Richmond, Va.; and MDC Partners’ Kirshenbaum Bond + Partners in New York.

Another shop, Havas’ Arnold in Boston, was invited to the next round but declined to participate, according to an agency representative. The rep declined further comment.

Wal-Mart selected the shops from a larger pool of agencies that received its request for proposals [Adweek, June 26].

Some agencies declined comment; others could not be reached or referred calls to the consultancy managing the review, Select Resources International in Santa Monica, Calif. SRI was not immediately available.

Client executives are expected to begin visiting the shops in about two weeks. After those visits, Wal-Mart will cut to three or four finalists, said sources. The review is scheduled to conclude in September.