Wal-Mart Takes a Hit: Retailer's 'Buy America' Campaign Shaken by NBC News Program

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CHICAGO – Wal-Mart Stores is still evaluating how to respond in the wake of its first serious image lambasting at the hands of NBC late last month.
NBC’s news program Dateline: NBC devoted more than half of its Dec. 22 hour-long program on an investigative piece charging that Wal-Mart imports a number of its private-label clothes while playing up its ambitious ‘Buy America’ campaign.
Wal-Mart described the show as ‘inaccurate’ and ‘misleading,’ and claims that it has kept the ratio of imports at about 6% since the retailer instituted its Buy America program in 1985.



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