Wal-Mart Takes a Hit: Retailer's 'Buy America' Campaign Shaken by NBC News Program

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.



CHICAGO – Wal-Mart Stores is still evaluating how to respond in the wake of its first serious image lambasting at the hands of NBC late last month.
NBC’s news program Dateline: NBC devoted more than half of its Dec. 22 hour-long program on an investigative piece charging that Wal-Mart imports a number of its private-label clothes while playing up its ambitious ‘Buy America’ campaign.
Wal-Mart described the show as ‘inaccurate’ and ‘misleading,’ and claims that it has kept the ratio of imports at about 6% since the retailer instituted its Buy America program in 1985.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in