'Wal-Mart of Lodging' Relocates

Extended Stay America has assigned its advertising account to the Leslie Agency.

The Greenville, S.C., shop prevailed in a quiet review that began last summer when the Miami-based hotel chain shifted its headquarters to Spartanburg, S.C.

Billings are undisclosed. ESA has been spending $3 million annually, according to CMR.

ESA vice president of marketing Mike Wilson narrowed his search from 12 agencies in the Carolinas and Georgia to two finalists.

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