W-Mart Upends Shopping Cart Of Addvantage




DALLAS – Addvantage Media Group, a publicly held marketing services company in Tulsa, Okla., was floored last week when key client Wal-Mart opted not to renew a contract worth $23.5 million in guaranteed revenues the past three years.
Addvantage, headed by former Oklahoma agency executive Chuck Hood, was informed by Wal-Mart via registered mail that the retailer is discontinuing the firm’s shopping cart calculator services after its contract expires in October 1999.

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