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Volkswagen of America and Arnold Communications this week break the first of the client’s 1999 advertising: a 60-second Jetta commercial reminiscent of the award-winning spot that featured a couple of aimless dudes, a malodorous chair and a song called “Da Da Da.”
What makes “Sunday Afternoon” and the new spot, titled “Synchronicity,” similar is that they both accurately depict the target audience of each model, said VW marketing director Liz Vanzura.
In the new spot, a professional-looking couple drives along a busy New Orleans street in the rain while listening to rhythmic music.
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