Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
ATLANTA Volkswagen Latin America has given advertising duties for Puerto Rico and eight countries in Central and South America to CreativeOndemanD after a review of undisclosed shops, COD said.
The incumbent, La Communidad, an independent Miami agency, did not defend. The shop had handled the account for the past two years.
Media buying remains with Havas’ Media Planning Group.
COD, an independent Miami shop, has been providing VW’s Hispanic advertising in the United States for the past three years.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in