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Vonage has a new creative agency.
The New York office of JWT has landed lead creative responsibilities on the brand after a review, Vonage has confirmed. Account revenue is estimated at $10 million.
The other finalists were Havas Worldwide in New York and the incumbent, the New York office of TBWA\Chiat\Day. VML also pursued the account, but exited in an earlier round. TBWA\C\D had handled the business since 2009.
In a separate and parallel pitch for media planning and buying, Horizon Media came out on top, Vonage said.
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