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Seeking an image overhaul as it struggles to recover from an ongoing emissions scandal, Volkswagen is giving its iconic "Das Auto" tagline the boot.
The global slogan, which has been around for nearly a decade and translates to, simply, "The Car," won't appear in marketing campaigns moving forward. Instead, upcoming ads will use the "Volkswagen" moniker itself as a tagline.
"Wherever our logo appears in future, it will be backed by the new brand slogan 'Volkswagen,'" a VW representative told Reuters.