VoiceStream Bows $100 Mil. Effort

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VoiceStream, the sixth-largest wireless-service provider in the U.S., is breaking an estimated $100 million cam paign this week starring new spokeswoman Catherine Zeta-Jones.

The effort, from Seattle-based Pub licis in the West, rebrands the company as T-Mobile. The name change follows Deutsche Tele kom’s acquisition last year of VoiceStream and Powertel.

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