Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
VoiceStream, the sixth-largest wireless-service provider in the U.S., is breaking an estimated $100 million cam paign this week starring new spokeswoman Catherine Zeta-Jones.
The effort, from Seattle-based Pub licis in the West, rebrands the company as T-Mobile. The name change follows Deutsche Tele kom’s acquisition last year of VoiceStream and Powertel. The client’s tagline, “Get more from life,” remains.
Zeta-Jones, who replaces Jamie Lee Curtis, appeals to a younger audience, said client svp of brand marketing John Clelland.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in