Vodafone's Action-Packed Ad Dramatizes the Everyday Fight for the Remote

The campaign from Grey London invokes the scale of the brand’s new entertainment offerings

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Telecommunications company Vodafone Ireland is showcasing the breadth of entertainment available through its new TV Play smart hub with an epic genre-hopping ad from agency Grey London.

“Remote” begins with a mob family scrambling to grab an envelope of cash. The action then shifts to a medieval battlefield, where the same characters fight for control of a jeweled scepter.

The conflict becomes a futuristic chase scene that ends in a brawl over a mysterious beeping device.

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