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NEW YORK VNU, owner of Nielsen Media Research, AC Nielsen and Adweek, among other publications, said today that it had accepted a deal to sell the company to a group of six buyout firms for about $9 billion in cash.
The final bid, subject to 95 percent shareholder approval, is slightly higher than the original bid made by the consortium in February.
The group of investors, AlpInvest Partners, The Blackstone Group, The Carlyle Group, Hellman & Friedman, Kohlberg Kravis Roberts & Co.
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