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MacDonald Communications is throwing several new grenades in the battle of the sexes in the form of a print campaign that contrasts business magazines such as Fortune and Forbes with MacDonald’s women’s titles such as Working Woman, Working Mother and Ms. Toolbox Communications, New York, has developed a series of humorous black-and-white print ads that parodies the differences between the sexes. The left side of each ad has a black background with insets of Fortune, BusinessWeek and Forbes, publications that MacDonald contends do not speak to women.
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