Viva Gives Meow Mix Jingle Latin Sound

ATLANTA Viva Partnership has launched its first Hispanic marketing efforts for Meow Mix cat food, the agency said.

Viva won the business earlier this summer following a review that included Publicis Groupe’s Bromley Communications in San Antonio and WPP Group’s The Bravo Group in Miami, sources said.

Miami-based Viva “Latinized” the company’s long-running “Meow” jingle by adding Latin musical touches and giving the voiceover a Spanish accent, said agency president Linda Gonzalez. “It’s a little shorter and nasalized,” she noted.

Viva