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ATLANTA Vital Marketing, which specializes in experiential marketing to ethnic and youth groups, has opened an Atlanta office, its first branch outside New York, the shop said.
Vital Marketing opened the outpost on the heels of its acquisition of Atlanta-based Indigo Productions last month. Indigo had been in business 10 years, most recently as publisher of Lyric, the in-flight magazine of Delta Air Lines’ Song subsidiary. The founder and CEO of Indigo, Rita Brooks, becomes senior vice president of business development at Vital Marketing Atlanta.
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