Visa Soars Into the Winter Olympics With Sarah Hendrickson and Amelia Earhart

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IDEA: All Olympic advertising tries, in some way or other, to soar. BBDO's new spot for Visa does so literally, thanks to U.S. Olympic ski jumper Sarah Hendrickson and legendary aviator Amelia Earhart. For Visa, the parallels between the two, both pioneers of flight, were irresistible—especially since women's ski jumping is finally an Olympic sport.

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