Virtual Ink Corp. here is looking for an agency to help launch Mimio, which allows personal computers to capture and share material created on electronic whiteboards and used for business presentations.
The 2-year-old company has hired consultancy Pile and Co. in Boston to oversee the search for its first agency of record. Ad spending will be in the $5-8 million range.
Agencies in New York, Boston, Chicago and the Washington, D.C.-Virginia area are being contacted. A list of contenders is expected in two weeks, said Virtual Ink president Greg McHale.
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