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Virgin Atlantic Airways is launching its first global TV commercial today.
The spot, created by RKCR/Y&R, London, features the tagline “Your airline’s either got it or it hasn’t”—a theme introduced in the spring in U.S. print and online ads—and a reworked version of Nina Simone’s “Feeling Good” by Muse.
Prominently featured are stylishly surreal images of the flight experience, with attendants and crew doing sexy dance numbers, a passenger shimmying through security and a final shot of the crew on the wing of a plane.
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