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Conn. Beverage Client Looks South for Creative Infusion
BOSTON–In the midst of retooling its marketing approach, Virgin Drinks USA has moved national creative chores to Long Haymes Carr from Ground Zero and has ended its relationship with KSL Media.
Long Haymes, Winston-Salem, N.C., prevailed in a review over Avrett, Free & Ginsberg, Mad Dogs & Englishmen and CMG Communications, all in New York, said Sheryl Fischer, vice president of marketing for the Wilton, Conn., client.
Fischer declined to discuss budget figures, though annual spending is believed to be in the mid- to low-seven figures.
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