‘VideoClip’ Debuts From Eyeblaster

Eyeblaster introduced an in-stream advertising product last week that enables Web publishers to serve 15- and 30-second video-based ads before, during and after streaming content. The “VideoClip Module” will allow for the delivery of up to three ads within video content in Flash or Windows Media. WWE.com, iFilm.com, CondéNet’s Style.com and Primedia’s About.com have agreed to participate in VideoClip’s three-month beta program.