Verus Expected to Be New Name Of Omnicom Unit

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CHICAGO — The new Omnicom agency set up to handle PepsiCo business is expected to be christened Verus, according to sources.The unit, which will be aligned with DDB Chicago, was started in late September and is sharing space at DDB offices. A DDB representative late Wednesday afternoon said, “No name has been selected yet,” and declined to disuss Verus.It remained unclear what the name means.Former Foote, Cone & Belding Chicago president Brian Williams is running the operation and last week J.

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