Verus Expected to Be New Name Of Omnicom Unit

Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

CHICAGO — The new Omnicom agency set up to handle PepsiCo business is expected to be christened Verus, according to sources.The unit, which will be aligned with DDB Chicago, was started in late September and is sharing space at DDB offices. A DDB representative late Wednesday afternoon said, “No name has been selected yet,” and declined to disuss Verus.It

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in