Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
SAN FRANCISCO Independent Venables, Bell & Partners here launched a new integrated brand campaign today for Siebel Systems tagged “It’s all about the customer.”
Print ads broke today in The Wall Street Journal, according to the agency. Online also launched at www.siebel.com/thecustomer.
Siebel, a CRM software developer based in San Mateo, Calif., spent $2.5 million on ads in 2004, per Nielsen Monitor-Plus. Figures for 2005 are incomplete.
One print ad features a photograph of a sheep on a hillside.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in