Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
LOS ANGELES Clear Channel Entertainment Properties said today it has teamed with the Las Vegas Convention and Visitors Authority on a 10-stop concert tour to promote the city’s 100th birthday celebration.
The interactive “Road to Vegas” event, described as “Vegas in a venue,” by Michael McGaw, managing director of national accounts for Houston-based CCEP, is set to kick off May 27 in San Francisco. In each city, CCEP plans to transform one 1000- to 1,500-seat concert hall into a “hip Vegas nightspot,” McGaw said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in