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NEW YORK Valvoline is consolidating its ad account with independent Borders Perrin Norrander, moving work that has been with Interpublic Group’s Lowe. Spending on the brand has been about $20 million.
The shift, which came without a review, should be completed by year’s end.
“This was a difficult decision because of Lowe’s work on our highly successful MaxLife brand introduction over the past three years,” said Walter H Solomon, client senior vice president and general manager.
However, Borders Perrin, also a roster shop, “has done an equally fine job in tripling the size of our Eagle One brand of automotive appearance products, especially with last year’s rollout of Wax-As-U-Dry.
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