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Valvoline is considering about a half dozen contenders in the review for its $20-25 million ad account, sources said.
Martin Kish, Valvoline’s vice president of communications, declined to name contenders. Sources said the list includes Cramer-Krasselt and Lois/EJL, both in Chicago, and Saatchi & Saatchi in New York.
“There will be one more cut, then a decision,” said Kish.
Client executives will visit shops before making that cut, and presentations will be held before the decision, Kish added.
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