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Colorful Illustrations Dominate Print Ads for Client’s Notebooks
SAN FRANCISCO–USWeb/CKS last week unveiled the first ad in a new national print campaign for Fujitsu PC Corp. promoting several series of the client’s LifeBook brand of notebook computers. The initial effort is supported by an estimated $10-15 million in media spending.
The ad, for the LifeBook E Series, features drawings by Canadian illustrator Jennifer Herbert and uses the theme “No matter what your day brings, you brought the right notebook.”
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