BOSTON French/West/Vaughan said it has been selected by the U.S. Playing Card Co. for communications services including media relations, consumer events, strategic partnership development and promotions.
The agency’s efforts will focus on the client’s famed Bicycle brand of playing cards that debuted in 1885.
“The FWV team impressed us with their passion, creativity, understanding of our business and successful track record of building brand identity,” said Kenny Robinson, client vp, global marketing. “With their full service capabilities, FWV is the best choice to support our business objectives and deliver superior results.”
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