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NEW YORK The United States Olympic Committee has unveiled an ad campaign that coincides with the one-year countdown to the 2008 Summer Olympics in Beijing.
The effort, “Amazing awaits,” is the first for the USOC from mcgarrybowen, New York, which won the account in March. The campaign will include TV; print breaking this month in publications such as USA Today, Sports Illustrated, SportsBusinessJournal and Brandweek; and a Web site, www.amazingawaits.org, that goes live Aug. 8. Additional components will launch as the Summer Games approach.
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