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The USO has selected Williams Whittle Associates to create a national public-awareness campaign without a formal review.
The Washington, D.C., nonprofit organization began looking for an agency after John Hanson, senior vice president for marketing and communications, and chief executive officer Ed Powell joined the group earlier this year. There was no incumbent.
WWA, in Alexandria, Va., presented a video featuring entertainers historically associated with the USO, including Bob Hope, the Andrews Sisters, Ann Margaret, Jay Leno and Robin Williams, intercut with images of American soldiers overseas and coming home.
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