U.S. Wins Silver in Young Creatives Competition

CANNES, FRANCE A U.S. Hispanic team took the silver Lion in the ninth annual Young Creatives Competition on Tuesday at the International Advertising Festival. Its winning entry was a print ad for the Global Business Coaliton on HIV/AIDS, urging companies to become more involved in the fight against AIDS.

Copywriter Florencia Leibaschoff and art director Sebastian Pallares of Dieste Harmel & Partners in Dallas competed against 36 teams from 35 countries, including the team of Jason Hoff and Sherrod Melvin from BBDO in New York, which did not place.

The DHP pair’s ad showed an older man putting on a tie. “Join us for the fight against AIDS. It’s your business,” copy read.

The gold Lion for print went to a team from Italy, art director Aureliano Fontana and copywriter Sonia Cosentino of Ata de Martini & C. in Milan. Their ad showed a test tube of blood with the copy, “For the first time, your expertise is required to get a negative result. Join us to fight AIDS.”

The gold Lion for an Internet ad went to a team from Portugal: Claudio Lima, copywriter; Daniel Prado, art director; and Leonardo Pereiro, Web designer, all at FCB in Lisbon. It showed different ad slogans such as “Think different” and “Impossible is nothing,” with the line, “If your company really means it, join us.”

The bronze Lion went to Tolga Buyukdoganay and Ali Goral, art director and copywriter, respectively, at Ajans Ultra in Istanbul, Turkey.

Members of the young creative teams, who each must have been born after June 26, 1975, had 24 hours to create a print ad and another 24 hours to produce a banner ad.