U.S. Trust Hires Pierce-Cote for Local Ads

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BOSTON Pierce-Cote said it was hired by private wealth management firm U.S. Trust to create a regional radio campaign introducing the client’s Cape Cod office in Osterville, Mass., which had previously been an outpost of State Street Private Asset Management.

Though U.S. Trust works with Wieden + Kennedy on the national level, there was no agency on board for the local assignment.

Independent

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