U.S. Shrimpers Ask Consumers to Go Wild

DALLAS The struggling U.S. shrimp industry is aiming for a revival through a $3.6 million advertising and public relations campaign designed to combat a glut of cheap imports.

The marketing effort by the newly created nonprofit Wild American Shrimp Inc. will include grocery store promotions, restaurant programs and other efforts, said representative Colleen Philbrick. The Hauser Group of Atlanta and Savannah, Ga., is handling the advertising and PR, Philbrick said.

Headquartered in suburban Charleston, S.C., WASI has a board of directors representing the shrimp industries in eight southern coastal states, from Texas to North Carolina.

Funding