U.S.-Central America Telecom Names Winner

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ATLANTA Americatel has chosen Zubi Advertising to handle the creative portion of its $25 million U.S. account, sources said.

The Coral Gables, Fla., shop outperformed crosstown incumbent Contacto and Publicis’ Bromley Communications of San Antonio in a review.

Starcom Media Vest Group in Chicago will continue to handle media buying for the Miami-based telecom.

Sources

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