U.S. Agency of The Year 2001

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The big question mark for CEO Donny Deutsch as 2001 began was whether his agency’s “fiercely independent and iconoclastic” culture would be affected by the late-2000 sale to Interpublic Group. He got his answer when he visited the new two-story, 90,000-square-foot Deutsch/LA offices in March.

“The buzz, the energy, the ethos was very much Deutsch, yet I was a visitor,” the 44-year-old New Yorker recalls of the trip to Marina del Rey, Calif.

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