Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
When I give advice to CMOs about new social marketing strategies, I often hear the same initial response: But nobody wants to come to my website. While that’s probably true today, cultivating an audience is just like growing your audience on social media: it takes investment.
Brands have spent a decade investing time, talent and billions of dollars in growing their audiences on social media, only to discover that suddenly they can no longer effectively reach them…unless they’re willing to pay for it.