UPromise Consolidates With Hill, Holliday

BOSTON-Hill, Holliday, Connors, Cosmopulos, which on Thursday lost co-president June Blocklin to UPromise, has gained at least $25-30 million in advertising work from UPromise – in addition to doing its relationship marketing – sources said.

The ad account had been held by McCann-Erickson, New York, a Hill, Holliday sibling under Interpublic Group. McCann officials did not return calls.

“It just made sense to consolidate with a single resource” said UPromise founder and CEO MIchael Bronner.

UPromise, Brookline, Mass., made the move without a review, said Jeff Bussgang, president and chief operating officer.

An image campaign from Hill, Holliday, Boston, is expected to launch in the spring.

Sources close to the situation said Hill, Holliday executives, including Blocklin, had worked quietly to expand the UPromise account, but her job change was not necessarily decisive in shifting the account.

Blocklin, who will become of president of partner services at UPromise, declined comment.

UPromise was created last year by Bronner. It aims to create a business rewarding consumers who buy from partner firms such as AT&T and Coca-Cola with rebates deposited into tax-deferred college savings accounts. The company plans a “soft launch” in about a week, said Bronner, who founded and later sold the company that grew into relationship marketing giant Digitas.