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The Big Four broadcast networks—CBS, NBC, Fox and ABC—cumulatively, have had a much better season than they have been credited for, says Jeff Zucker, president of NBC Entertainment, News and Cable Group. Season-to-date, Zucker points out, the 18-49 rating for the Big Four is down 5 percent now, but he says that when the season ends following the May sweeps, ratings in that advertiser-desired demo will be down only a percent or two.
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