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NEW YORK SunTrust is conducting an advertising review following its split with lead creative agency Young & Rubicam, the client said today.
Both creative and media duties are in play and the creative piece includes online marketing chores now at VML here, a unit of WPP Group’s Y&R Brands, a bank representative said. The media incumbent is WPP’s Maxus in New York.
Atlanta-based consultancy The Bedford Group will manage the process, according to the rep. Bedford Group handled SunTrust’s last big review, in 2005, which resulted in the hiring of Y&R in New York.
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