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NEW YORK Toyota Motor Sales USA has contacted outside agencies about its Scion brand via information requests that probe the shops’ capabilities in traditional, interactive and guerrilla marketing.
The query, which several full-service agencies received this week, is due back at the Torrance, Calif.-based client on Sept. 29. Based on responses, the company will cut to a smaller group of agencies that will receive proposal requests, according to the initial paperwork.
A Scion representative described the outreach as a “routine thing” because the brand uses numerous agencies to handle specialized creative projects.
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