Univision Launches Latino Health Initiative

ATLANTA Univision Communications and the Henry J. Kaiser Family Foundation said they have teamed to launch a new Spanish-language public awareness campaign that will address health disparities in the Hispanic community.

The new campaign, called “Enterate,” will promote healthy lifestyles, illness prevention and provide motivational encouragement to Hispanic families, sources said. Los Angeles-based Univision and KKF of Menlo Park, Calif., have called upon congressional representatives such as Henry Bonilla (R-Texas), Ciro Rodriguez (D-Texas), Ileana Ros-Lehtinen (R-Fla.)